Marketing The Core 8th Kerin and Steven Hartley © 2020 Test Bank and Solution Manual
Marketing The Core 8th Edition By Roger Kerin and Steven Hartley © 2020 Test Bank and Solution Manual
- Hardcover: 624 pages
- Publisher: McGraw-Hill Education; 8 edition (January 29, 2019)
- Language: English
- ISBN-10: 1260711455
- ISBN-13: 978-1260711455
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Marketing The Core 8th Kerin Test Bank
Marketing: The Core
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help students personalize marketing and identify possible career interests.
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TABLE OF CONTENTS
About the Author
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, and financial aspects of marketing. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor’s degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley’s research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators’ Association.
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